adidas Stan Smith
Concepted, directed, produced, and edited a social-first campaign for adidas Stan Smith focused on the shoe’s versatility, simplicity, and place within adidas Originals. The creative centered on two complementary :30 concepts, each built around personal style and wardrobe transformation, showing how the same Stan Smith could move across casual, elevated, and more expressive looks.
The production was shot on a white cyc in Los Angeles with one male and one female talent, using a clean editorial visual language designed specifically for vertical 9:16 social. I led the project end to end, including concept development, scripting, casting, wardrobe direction, location and crew coordination, production, edit, color, graphics, music, and delivery.
The final campaign combined performance, product beauty shots, still photography, fast wardrobe changes, and subtle visual transitions to keep the work product-forward while still feeling stylish and personality-driven. The goal was to create lower-funnel social creative that could live across paid channels while still feeling evergreen and true to the simplicity of the Stan Smith.
Nick Flandro: creative director & producer, editor
Christ Bennett: director of photography
Josh Purkey: camera operator B
Rachel john: female talent
Andrew Lee: male talent
